BehaviourExchange will enable B2C businesses to identify visitors and their personal characteristics when they visit their website. With the help of blockchain technology and its own BEX Token, BehaviourExchange will offer services to any company, not only to advertisers who pay for advertising campaigns.

Businesses will know who their visitors are in real-time, 24 hours a day, 365 days a year. They will be able to customize the website’s content in real time and engage with visitors proactively, offering information about products or services that correlate with their needs and interests. Every single visitor will see different content, products or services when visiting a certain website, which results in a valuable personalized interaction that will more likely lead to a desired action (e.g. the purchase of a product or service).

BENEFITS
Web visitors will immediately find relevant products and services tailored to their needs instead of getting bombarded with irrelevant content.
B2C businesses will know demographic and psychographic characteristics of their customers/visitors and thus be able to create a positive, targeted, proactive and consequently much more successful interaction with them in real time.
Websites will be offered a free service of exchanging traffic with other websites from the partner network sites and help us profile visitors.

Our goal is to create BEX token economy ecosystem which will include one billion visitors profiles on one hand and one million B2C companies which will use BehaviourExchange services on the other hand, connected within one business model.
1. Online visitors will be rewarded with BEX tokens for sharing their personal data, the same as websites who will help us profile visitors
2. Online visitors will be able to pay for services or products B2C companies offer with BEX tokens and be rewarded with discounts as well
3. B2C companies will be able to pay for BehaviouExchange services with BEX tokens and be therefore rewarded with discounts